Some health experts are angry over a project the firm funded in schools, per The BMJ. One criticized the decision to give dolls to UK schools as "stealth marketing." But some experts in the health sector are concerned about how far Barbie maker Mattel's marketing really goes. Several experts told the British Medical Journal they took issue with the company's decision to supply 700 UK schools with Barbie dolls as part of Mattel's "Barbie School of Friendship" program. But critics are questioning whether potential negative effects, such as gender stereotyping in Barbie dolls and Mattel's heavy use of branding, were considered.

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Persons: Barbie movie's, Barbie, Ken, van Schalkwyk, Philippa Perry Organizations: Mattel, Service, British Medical, Cardiff University, BMJ, Cardiff Locations: Wall, Silicon